Our Listing Philosophy: We Don’t Just Sell Homes — We Market Them

When you hire the Kromm Real Estate Team, you’re not just hiring agents — you’re hiring marketers.

In today’s real estate market, success isn’t about simply putting a home on the MLS and waiting for buyers to show up. It’s about creating demand. It’s about positioning your property strategically, telling its story beautifully, and presenting it so effectively that the right buyer can’t help but take action.

That’s what we do — and that’s why our listings consistently stand out and sell for more.

 
We Are Marketers First, Realtors Second
Most agents list homes.
We market them.

Every property we represent gets a custom strategy designed to create emotion, attention, and urgency. Our entire philosophy is built around two foundational marketing principles:

Media that moves people
Pricing that positions strategically
Together, these two pillars drive results that traditional real estate methods can’t touch.

WHY IT WORKS

Media.

Media That Moves People In real estate, attention is currency. If your home doesn’t stand out online, it gets lost in the scroll. That’s why we’ve built a media-first marketing approach using the best photographers in the business and our in-house videography team. Every photo shoot and video walkthrough is intentionally designed to make buyers feel something — because emotion sells homes.
We don’t just show rooms; we tell the story of what it feels like to live there. Our cinematic listing videos give buyers a real sense of the layout, the light, and the lifestyle your home offers — often before they ever step foot inside.

Pricing That Positions Strategically.

The second pillar of our marketing philosophy is pricing — and we treat it as a marketing decision, not a math problem. Most agents think of price as a reflection of value. We think of it as positioning. The right price determines who sees your home, how it’s perceived, and how quickly it builds momentum. Pricing is part of marketing — not the other way around. It’s how we create interest, competition, and energy around your listing. When done right, it can create an “event” that drives multiple offers and stronger results. When done wrong, it can leave your home chasing the market instead of leading it. We call our approach event-based pricing — where the list price acts as an invitation, designed to attract the maxim number of qualified buyers and create competition.
We’ve seen this strategy work time and time again.
Here’s one real example:

Marketing First. Real Estate Second.

When marketing and pricing align, everything changes.Your home isn’t just another listing — it becomes the one buyers want most.That’s what happens when you take a marketing-first approach to real estate.It’s why our listings sell faster, show better, and close stronger.We’re not just real estate agents — we’re marketers who sell homes. And that mindset changes everything.

Industry Leading Listing VIDEOS

Check out some of our previous home tours to learn why our video tours are a cut above.

WE KNOW REAL ESTATE

Step 1: Create a Custom Plan


Every property is unique. Whether it’s a cozy Eastside home or a sprawling Westside retreat, we tailor our approach to each specific home. We don’t believe in cookie-cutter strategies, so the first step is creating a custom plan designed to attract the right buyers to your property. This includes analyzing the market, identifying key features of your home, and determining who will be most interested in purchasing it. For example, if you’ve got a property near one of Bend’s beautiful parks like Discovery Park​, we’ll target buyers looking for that outdoor lifestyle. The key is strategy.

Step 2: Professional Media Showcase


We believe that first impressions online are just as important as in-person. That’s why we employ a professional media team to capture your property in its best light. From high-quality professional photos to a one-of-a-kind video tour for every listing, we use every tool at our disposal to create a virtual experience that will wow buyers from their first click. For instance, our video tours don’t just show a home—they tell its story. We’ve sold homes in record time by emphasizing stunning features, like those beautiful Cascade mountain views​, or a home's proximity to Bend’s fantastic amenities​."
 

Step 3: Cleaning for Maximum Impact


First impressions matter more than you might think. That's why we bring in a professional cleaning team to ensure your property shines. Clean homes sell faster, and a sparkling clean house makes buyers envision themselves living there immediately. Whether it’s dusting those hard-to-reach ceiling fans or polishing those hardwood floors, our cleaners leave no stone unturned. Think of it as setting the stage for a grand performance—everything has to look flawless from the start.

Step 4: Staging is Magic


We all know that staging is magic when it comes to selling a home. Whether you're still living in the house or it's vacant, a professional designer will come in to highlight the best features of your home and make it look stunning. Staged homes have been proven to sell faster and for a higher price. From rearranging furniture to create a sense of space to adding subtle touches like fresh flowers or artwork, every detail matters. We’ll work with you to make your home look its best, showing buyers the potential in every room.

Marketing Analysis & Pricing
Home Preparation & Staging
Marketing & Showings
Offers & Negotiation
Contract & Paperwork
Closing & Beyond